Snapchat starts showing unskippable six-second ads in the middle of Shows; ads don’t link to longer videos or e-commerce sites like its typical video ad unit (Garett Sloane/Ad Age)


Garett Sloane / Ad Age:

Snapchat starts showing unskippable six-second ads in the middle of Shows; ads don’t link to longer videos or e-commerce sites like its typical video ad unit  —  Snapchat viewers are seeing a new type of ad—ones they have to watch.  —  On Monday, the first forced-view ads …

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